How Social Media Has Helped in Online Marketing

Social media has graduated from being a wild child of the marketing department. It has become part of the online marketing strategy that many businesses invest in in a bid to boost their popularity and customer base. Big companies have used social media marketing to increase their brand, sales and the community around their products. No matter the size of your company, social media can help in starting a conversation with the target market and elevating your brand.

How do businesses benefit from social media?

  • Increasing website traffic: Whenever your website experiences low traffic, there result is few customers and less profits. To solve this problem the social team should focus on creating links directly to the website from social posts. The mostly used wordings to direct users to useful content, company images and subpages include 'Click here', 'visit this site', and 'go online'. With the current world being ever online, links help to position your website and brand at a good place for more people to access your content.
  • Retention of customers: Maintaining a good social relationship with customers ensures there is better perception and an off-line relationship with the brand. This social bond allows more customers to stick with your brand.
  • Enhancing effective customer service: When people turn to social media platforms to engage with your business, it is the right opportunity to market it. Your social team can bring to light some products and services that have not had enough popularity. When customers are satisfied with the responses made through the social platform, they are more likely to visit your site.
  • Weak brand awareness: Instead of promotion messages, it is good to focus on creating useful content and strong brand personality through social media. Relevant industry influencers and hash tags are rich resources to tap into in order to extend the brand's overall awareness.

A smart social media marketing strategy can help your organization tackle common business obstacles. It provides great return on investment and is very reliable in driving traffic.

Three Tips to Simplify Your Web Design

This goes without saying….simplicity rules! It will make your site look modern and sleek, reduce the confusion in navigation and help you achieve your desired results. Most often than not however, this basic element of web design seems so elusive and no matter how much you try, you just cannot make your site work like that of Apple or Microsoft. Now many have told you to go online to do some research on the same so here you are. So without further ado the following are some points to simplify your web design.

Focus on the essential elements

But you knew that already right? Regardless, it is surprising at the number of sites that fail to achieve this ending up with unimportant elements all over the pages. This happens primarily because you do not prioritize what is essential and important to you. Just like any piece of art, identify your focus first.

Apply the 80-20 rule

20% of what is on your site’s page will provide 80% content and value of what the visitors are looking for. It could be some social proof, a button of call to action or sign up form for instance. On your site, you should focus on displaying only 20% of the elements that will deliver 80% of the content and value. It is not a technical step but a principle that will guide you to simplifying your site. Click here to read more on this.

Reduce the number of pages

A large part of simplifying your web design will call you to cut down on the number of pages that you have. The fewer places people have to explore or click around the simpler your site will get. You could fuse some sites or get rid of the ones that you know for sure you can do without.

Visit this website to get more information on how to go about this.

 

The Power of Social Media Marketing

It struck me like a bolt when I realized the potential that SMM holds. It was an eye-opener to me. I was oblivious to the reach and power of the SMM. It raised a lot of questions in my mind.

What Social Media Marketing(SMM) is?

SMM is a process of gaining traffic through social sites. It is used by almost 80% of the businesses for their marketing.

It is based on the word of mouth (electronically). It works through the content created, which is shared across social networks.

When the message spreads across about the product or service marketing takes place about the product or service. It works because the message is from the trusted source.

Why SMM is important for businesses?

Marketers can understand the buying preferences and know the pulse of the market through the analysis of these sites using semantic analysis. It will tell the sentiment of the people regarding particular product or service based on the posts in the site.

1. Increase brand recognition.
2. Improved brand loyalty.
3. Higher conversion rates.
4. Higher brand authority.

Social media marketing Vs Traditional marketing?

The reach of the SMM is huge when compared to Traditional marketing. The resource taken is also insignificant. Social media marketing makes it very targeted and personal. It can be so customized that depending on each customer action. Marketing can be tailored. Such customization is impossible in Traditional marketing.

Social media marketing strategies?

The strategies for Social media marketing can be two types

  • Active Approach - Here Social media is used as a communication channel apart from direct marketing and public relations tool.
  • Passive approach - Social media is used to gauge the market by feeling the voice of the market through the blogs, tweets, etc.

Engagement is fundamental to the success of SMM. The biggest challenge is to keep customers engaged in the website. Attention grabbing and retaining is challenging.

Engagement is created using proactive posts with new content or through reactive posts sharing existing information.

What are the tools available for social media marketing?

Social media Platforms:

Social media Websites - These websites allow individuals to interact with one another. It helps to build relationships and are more personal than the traditional method of Outbound marketing and advertising.

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • Linkedin
  • YouTube

Personal interactions give the feeling of loyalty and credibility. The mobile phone is another important part in the whole design of SMM. People use mobile to visit this site and go online. Since usage of mobile is so widespread, the content has to be presented to suit mobile users.

QR codes have become popular to make it easy for customer's to access the website.

How do we benchmark the results of SMM?

Tools like Google Analytics can be used to benchmark social media marketing strategies and in real time change the strategies based on the feedback you receive.

Do all the principles of Traditional marketing still hold true in SMM?

Yes, all the strategies' & marketing principles still hold true in SMM. The platform and media are very powerful.

In essence, Social media marketing has taken the world by storm. It has the huge potential to be exploited.

What should you do?

Design a SMM strategy. Find the social media platform and execute the plan.

Why Search Engine Optimization is Good For Business

Ever thought of marketing online? Are you aiming to attract more visitors to your website? If yes then you must have heard of search engine optimization. Technological growth is rapid. Millions of people are now able to access internet information through phones, PC and tablets. Online marketing can be cheap and the fastest way to reach customers, but what we must not forget is that almost every business man is aware of its benefits. It is a competition and the only way to ensure your website achieve the best ranking is to understand search engine optimization strategies.

What Is SEO?

It is an online marketing strategy. It involves tactics used to increase website visitors by achieving high rankings by search engines such as Google, Bing, Yahoo and many others. Over the years, search engine optimization has proven to be the most effective marketing strategy. For us to understand its importance, let us first look at the benefits.

Benefits

  • Increased traffic – It increases visitors to your websites. This also results into more reviews by customers, hence makes your website popular.
  • Cheap – You just need an internet enabled device like tablets, phone or computer and content, unlike advertising through televisions and promotions.
  • Creates brand awareness – Most people go for the first search result on the search engine. This will make your brand popular and as a result you’ll have more buyers.
  • Better return on investment – If you have more visitors to your websites chances that most of them will become your customers are very high. This is good for business.

Having that in mind, you also have to realize that tactics involved in search engine optimization are changing.  If you are planning to achieve higher rankings, here are is what you need to do while either creating a new website or updating an old one.

Tips to Get You To the Top

  • Use shorter domains – Shorter domains always have better rankings than longer ones.
  • Keyword placement – Keyword should be placed earlier at the title.
  • Longer content – For better ranking, you need longer and high quality content.
  • Include important pictures and videos – You should include videos and pictures to your website. This will attract viewers, hence the visitors to your website
  • Never use external links that have the keyword you are aiming to rank for

It is cheap, efficient and the fastest way to reach potential customers. With changing technology, advertising through televisions, tiring promotions and expensive offers are starting to make less sense. Online marketing has taken over and when it comes to getting more customers it doesn’t matter whether you own a big or small company. What matters is what you have for your website visitors. Search engine optimization is the modern solution for businesses.