SEO has changed tremendously in the last five years. Google has changes its algorithm a few thousand times since its concept. So, old tactics won’t work anymore, especially with changes that run a few hundred times a year and this is not including major updates. Do you remember the panda or penguin update? Millions of sites suffered major penalties and there was a huge surge in sales for SEO firms. If your the type to handle things yourself, this piece is written for you. It will help you optimize your pages correctly, but will not guarantee any results. Things change all the time. Read here.
Your Text Matters…
Your content matters and it needs to be audience focused first. The text will be beyond self-promotion and full of value for the audience. It will be quite educational, entertaining or both. Readers will likely stay on the page and not bounce back from the page. It’s easy to read, not overstuffed with keywords and its variants, it works with other elements on the page. The written text will target on specific interest of the reader, such as “online marketing” or “French Poodle clothing styles.” It will not mislead or misinform. Learn more.
Best Practices for Web Pages
You can see the written content has a big deal for on page optimization. Now we can explore the on page tips of the trade. Always make sure your images are optimized for the phrase or keywords. This helps the search engines index the images, they cannot “see” them. The navigation is clear and easy to use. The page URLs or links are optimized with the correct keyword. There is a minimal amount of user requests to load the page. This also helps with speed. Keywords are in the primary title and must be the first ones. Know more.