It can be difficult to keep up with the rapidly changing trends in web design, but there are companies and resources online to help you keep your website looking up to date.
In April 2015, Google introduced a new search algorithm that gives higher rankings to mobile-friendly pages in searches on mobile devices. Mobile-friendly, or “responsive,” means individual web pages are readable without zooming or tapping. A website that lacks mobile-friendly pages might see its mobile traffic decrease significantly, Google warns. Go online here to check to see if your site is mobile friendly-- http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html.
Your site needs to be mobile-friendly because more people are relying on their mobile devices every day. Click on www.webunlimited.com for information on mobile analytics. The company found that in 2014, mobile devices accounted for 55 percent of Internet usage in the United States. Your website has to be able to work for them.
Today’s websites emphasize that less is more. One trend is to clean out information and text-laden pages that don’t get any traffic by using digital analytics. People want to get the essential information up front. That’s why videos, infographics, and bullet points are showing up more and more in favor of long blocks of copy and graphics that look pretty but don’t convey any information. Adding short videos that let your customers or clients tell their story about how your company has helped them are powerful marketing messages.
Go online to read about the top trends in web design. Among those the website expects to see are longer scrolling sites, fewer clicks to reach a page, more storytelling along with high-quality photography, and hidden main menus.
Finding the right web-design firm that is in touch with all the latest trends in look and accessibility will help you get your message to your target audience.